Fractional CMO in Huntsville, AL and the Tennessee Valley.

Fractional Marketing Leaders for Your Small Business

Growing your business is personal. We treat your business as our own, building sustainable revenue growth.

Are you losing sleep over marketing because

  • negative stakes icon 1
    You’re unsure what works and what doesn’t?
  • negative stakes icon 2
    You don’t know where your customers come from?
  • negative stakes icon 3
    Your leads aren’t converting to customers?
  • negative stakes icon 4
    Your marketing and sales teams aren’t aligned?
  • negative stakes icon 1
    Your marketing team seeks direction?
  • negative stakes icon 2
    Your marketing agency isn’t helping?

Modern marketing doesn’t have to be complicated. We add the systems and horsepower to accelerate your sales growth.

marketing thumbnail

P&L Framework

We marry your marketing to financial performance, your source of truth.

sales thumbnail

Own Your Data

You have customers. And you have data. You own it, not your agency.

consulting thumbnail

Exclusive

We work with you, not your competitors, regardless of market size.

Hitting a plateau in your business happens. Changing market conditions, reactive customers, and demands on your time shape your sales and marketing effectiveness. Uncertainty on how to move forward can be overwhelming.

We get it.

We’ve been in your shoes, juggling the weight of a P&L while looking for more horsepower to grow sales. Uncertainty is a fact of running a business, but it doesn’t have to rule your world. We help business owners and leaders like you define and reach their growth vision.

guide section img 1

How to get started with a fractional CMO

steps thumbnail
Step 1

Let’s Talk

What’s fifteen minutes worth to get an idea or meet someone who can help? Speak your truth. We’ll listen.

Step 2

Marketing Audit

We call them “audits,” but we do our homework to discover your growth opportunities. Sharing your actual data is optional.

Step 3

Get a Plan to Start

Our recommendations are based on thirty years of experience and belong to you even if you don’t hire us.

If you don't think we can add value after 30-days we return your money.

Our Promise to You

If you don’t feel we can add value to your business after thirty days of working with us, we will return your money. Any work we do within that time remains yours. Any secrets we share remain confidential.

About TRAC-M

Tom Feary, Principal Consultant

My mission is to help entrepreneurs and small businesses impact their local communities. With decades of experience leading performance marketing teams and running small businesses, I launched “Track ’em” to help SMB owners transform their marketing and sales efforts.

We’re P&L-minded sales and marketing veterans. Your bottom line is always at the top of our mind. We realize that success isn’t one size fits all. Our approach is custom-made for you, focusing on tracking top-line growth, progress, and outcomes.

Fractional CMO and Principal Consultant, Tom Feary.

Not sure where to begin?
Get a Marketing Audit

A technical website audit is free, while greater in-depth reviews of your lead generation capabilities start at $399. Get to know how we think before you dive in.

Frequently asked questions

What is a fractional CMO?

A fractional CMO is a seasoned marketing leader working part-time in your business to install best practices and help manage resources, resulting in revenue growth. Our marketing professionals have many years of experience working on various business problems across many industries.

At TRAC-M, we identify opportunities for revenue growth, define and track the metrics that matter most, install systems, and coach your team and vendors. We aim to train you and your team to be self-sufficient in marketing in under a year.

If you’re dissatisfied with how your business is growing and your annual gross revenues are above $2M, consider working with a part-time marketing executive who can direct your strategy. We stay focused on customer acquisition while you focus on the daily needs of operating your business.

You can secure a part-time engagement with a marketing leader for roughly half the cost of a full-time marketing director. At TRAC-M, we understand SMBs seek affordability, and we work within your budget to address your needs.

Our Latest Marketing Tips and Advice

How to make Google ads work for your dental practice.
Dental Marketing
May 08, 2025
Google Ads for Dentists: How to Make It Work (And Spot the Nonsense)

Editor’s Note: This is the second post in our Dental Advertising Series. If you missed the first one, start with “Advertising for Dental Practices 101: What You Need to Know…

By Tom Feary
Why sales along can't grow you without inbound.
Sales
May 06, 2025
Why Sales Alone Won’t Save You Without Inbound Support

Editor’s Note: This post is part of our Inbound for SMBs series—an inside look at how small and mid-sized businesses can drive smarter, more sustainable growth. If you missed the…

By Tom Feary
How to recession proof your sales.
Business Strategy
May 02, 2025
How to Recession-Proof Your Sales Strategy and Keep Customers Coming

There’s a moment in every recession when it hits you:The way you used to sell isn’t going to cut it anymore. I’ve seen it three times in my career—through the…

By Tom Feary
Overview of dental advertising channels.
Dental Marketing
May 01, 2025
Dental Advertising 101: What to Know Before You Spend a Dime

Paid advertising can be a game-changer for dental practices—or a money pit. After reviewing hundreds of campaigns over the years, I can tell you: it’s not about how much you…

By Tom Feary
What Inbound really means for small businesses.
Marketing
Apr 29, 2025
What Inbound Really Means for SMBs (And Why It’s Not Just About Leads Anymore)

When most people hear “inbound marketing,” they think of blogs, social media posts, maybe an eBook here and there. In other words: content that brings in leads. And years ago,…

By Tom Feary
How to keep marketing in a shrinking economy.
Business Strategy
Apr 25, 2025
How to Keep Marketing When the Budget Shrinks

Editor’s Note: This is the third post in our Recession-Proofing Your Small Business series. If you’re just joining us, start with Post 1 to learn why some businesses grow during…

By Tom Feary

Get Marketing Tips

Receive our latest posts and updates. We promise not to crush your inbox.