Fractional CMO in Huntsville, AL and the Tennessee Valley.

Fractional Marketing Leaders for Your Small Business

Growing your business is personal. We treat your business as our own, building sustainable revenue growth.

Are you losing sleep over marketing because

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    You’re unsure what works and what doesn’t?
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    You don’t know where your customers come from?
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    Your leads aren’t converting to customers?
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    Your marketing and sales teams aren’t aligned?
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    Your marketing team seeks direction?
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    Your marketing agency isn’t helping?

Modern marketing doesn’t have to be complicated. We add the systems and horsepower in just the right places to simplify your sales growth.

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P&L Framework

We marry your marketing to financial performance, your source of truth.

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Own Your Data

You have customers. And you have data. It’s yours. You own it, not your agency.

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Exclusive

We work with you, not your competitors, regardless of market size.

Hitting a plateau in your business happens. Changing market conditions, reactive customers, and demands on your time shape your sales and marketing effectiveness. Uncertainty on how to move forward can be overwhelming.

We get it.

We’ve been in your shoes, juggling the weight of a P&L while looking for more horsepower to grow sales. Uncertainty is a fact of running a business, but it doesn’t have to rule your world. We help business owners and leaders like you define and reach their growth vision.

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How to get started with a fractional CMO

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Step 1

Let’s Talk

What’s fifteen minutes worth to get an idea or meet someone who can help? Speak your truth. We’ll listen.

Step 2

Marketing Audit

We call them “audits,” but we do our homework to discover your growth opportunities. Sharing your actual data is optional.

Step 3

Get a Plan to Start

Our recommendations are based on thirty years of experience and belong to you even if you don’t hire us.

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Our Promise to You

If you don’t feel we can add value to your business after thirty days of working with us, we will return your money. Any work we do within that time remains yours. Any secrets we share remain confidential.

About TRAC-M

Tom Feary, Principal Consultant

My mission is to help entrepreneurs and small businesses impact their local communities. With decades of experience leading performance marketing teams and running small businesses, I launched “Track ’em” to help SMB owners transform their marketing and sales efforts.

We’re P&L-minded sales and marketing veterans. Your bottom line is always at the top of our mind. We realize that success isn’t one size fits all. Our approach is custom-made for you, focusing on tracking top-line growth, progress, and outcomes.

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Not sure where to begin?
Get a Marketing Audit

A technical website audit is free, while greater in-depth reviews of your lead generation capabilities start at $399. Get to know how we think before you dive in.

Frequently asked questions

What is a fractional CMO?

A fractional CMO is a seasoned marketing leader working part-time in your business to install best practices and help manage resources, resulting in revenue growth. Our marketing professionals have many years of experience working on various business problems across many industries.

At TRAC-M, we identify opportunities for revenue growth, define and track the metrics that matter most, install systems, and coach your team and vendors. We aim to train you and your team to be self-sufficient in marketing in under a year.

If you’re dissatisfied with how your business is growing and your annual gross revenues are above $2M, consider working with a part-time marketing executive who can direct your strategy. We stay focused on customer acquisition while you focus on the daily needs of operating your business.

You can secure a part-time engagement with a marketing leader for roughly half the cost of a full-time marketing director. At TRAC-M, we understand SMBs seek affordability, and we work within your budget to address your needs.

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