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A guide to help you understand if a fractional cmo or marketing is right for your SMB.
Fractional CMO vs. Marketing Agency: Which Does Your Small Business Really Need?

If you’re a small business owner—whether you’re leading a growing dental practice, managing an orthodontic office, or running any other thriving SMB—you’ve probably felt the growing pains of managing your…

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three core traits of recession proofing your business
Business Strategy
Apr 18, 2025
The Core Traits of Recession-Resilient Businesses

After three decades in sales and marketing, and three recessions under my belt, I’ve come to believe one thing: Recession-resilient businesses don’t just ride out the storm. They’re built to…

By Tom Feary
5 common mistakes made by dental marketing companies
Dental Marketing
Apr 17, 2025
5 Local SEO Mistakes Dental Marketing Companies Still Make (and How to Spot Them)

When I meet with dentists about their marketing, one of the first things I do is a quick local SEO check. I plug in a few key searches—like “dentist near…

By Tom Feary
How to get the most out of your marketing agency.
Marketing
Apr 16, 2025
How to Get the Most Out of Your Marketing Agency

Welcome to part three of my series about marketing agencies! In the first two articles, I shared insights on when your small business should hire a marketing agency and how…

By Tom Feary
Why some businesses grow during a recession and how you can too.
Business Strategy
Apr 12, 2025
Why Some Small Businesses Grow During Recessions – And How You Can Too

Lately, I’ve been thinking a lot about the economy. And if you’re a small business owner, I bet you have too. With inflation still lingering, the markets in a jitter,…

By Tom Feary
3 factors of a B2B sales that are true after thirty years.
Sales
Apr 11, 2025
The 3 Most Influential Factors in a B2B Sale

Lately, I’ve been reflecting on the current state of sales: What drives a business to buy from another business? After 30 years in B2B sales and marketing—from media sales in…

By Tom Feary
What does a fractional CMO do?
Marketing
Apr 09, 2025
What Is a Fractional CMO—and Could Your Practice or Small Business Use One?

Lately, I’ve had a lot of conversations with doctors and business owners who are curious—if not a little puzzled—when I say I work as a “Fractional CMO.” The most common…

By Tom Feary

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