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How to align sales and marketing to boost revenue

Forget what you know about the conflict between sales and marketing. When the two work in tandem, they become greater than the sum of their parts. Sales and marketing alignment involves a shared strategic approach to common goals, unifying teams across your...

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How to align sales and marketing to boost revenue

Forget what you know about the conflict between sales and marketing. When the two work in tandem, they become greater than the sum of their parts. Sales and marketing alignment involves a shared strategic approach to common goals, unifying teams across your...