Your marketing should yield revenue. We can help. Our part-time CMOs will install the systems you need to measure performance and teach your team how to do marketing independently.
For the past thirty years, we have gained our marketing knowledge by serving small businesses within the media and advertising industries.
“I’m here to help your business grow, not help your agency grow your account.”
- Tom Feary, Principal Consultant
We’ll analyze customer acquisition from your P&L and analytics and benchmark your performance to identify a path forward.
We install efficient marketing processes and systems into your business to measure and predict outcomes.
We coach your team and vendors to improve performance and establish a marketing rhythm.
We help budget and plan future growth using performance metrics we establish and can predict.
“Tom has an expert marketing mind. With a deep understanding of traditional and digital marketing, he intuitively knows how to convert ideas into profit. ”
“Tom led my company's marketing and SEO efforts with a new website. Not only was Tom fully on top of the SEO side, but he also wrote a brilliant site copy.”
“Feary brings an exceptional set of tools to the senior marketing leadership arena. His vision and passion are apparent immediately.”
“Tom has been our team's steady and dependable leader for the past two-plus years. His exceptional business and personal skills have made working with him pleasurable.”
You’re constantly inundated with offers to take marketing to the next level. “Grow your sales 200%!” “Over 10X ROI in 30 days!” “We can generate 3x your leads right now!” All these sound like no-brainers, but the devil’s in the details, and you’ve been burned before.
We get it.
Signing up for a quick fix can be tempting without systems to measure your marketing and sales effectiveness. We know better. We install scalable marketing techniques so you can grow your business without depending on outside vendors.
Our marketing audits are designed to provide actionable insights you can use now to improve your marketing. A technical website audit is free; in-depth reviews of your lead gen effort start at $399.
A fractional CMO or Chief Marketing Officer is a part-time marketing executive who serves in the same capacity as a full-time person but on a flexible basis. Fractional CMOs are temporary or contract persons who can add horsepower to your growth plan without the expense of permanent resources.
Small businesses that can’t afford a full-time marketing executive or need strategic guidance should consider a fractional CMO. Business situations may include companies in transition, in a growth phase, that want to explore new channels of growth, need an outside perspective, have tight budgets, or have sophisticated teams.
Although marketing agencies may provide strategic consultation, they are no substitute for a marketing plan. Nor are marketing agencies accountable for your financial performance. A fractional CMO will define performance indicators and install processes to ensure you get the most out of your marketing investment. Furthermore, a fractional CMO will help coach and develop team members, allowing you to capture more value from the market.