If you’re a small business owner—whether you’re leading a growing dental practice, managing an orthodontic office, or running any other thriving SMB—you’ve probably felt the growing pains of managing your…
If you’re a small business owner—whether you’re leading a growing dental practice, managing an orthodontic office, or running any other thriving SMB—you’ve probably felt the growing pains of managing your…
Let’s be honest: marketing agencies and media sellers feel recessions too. Client churn goes up. Ad budgets shrink. Campaigns stall. And if you’re selling into the SMB market, you’ve probably…
I’ve been through enough economic downturns to know the pattern. At first, there’s hesitation. Then anxiety. Then a wave of reactionary decisions that either stall momentum—or set a business back…
Years ago, when I led a lead generation business in the automotive industry, we lived and died by the math. Car dealers paid us per lead—real leads—and we optimized every…
I talk to small business owners every week who tell me the same thing: “We just need more sales.” So they hire a new rep. Or they start a campaign….
I had a conversation last week with a doctor whose practice is down considerably from last year. His concern wasn’t just the economy—it was the fact that he’s spending more…
If you spend enough time around dental marketing agencies, you’ll hear plenty of hype about Facebook ads. Some even push Facebook as your primary patient acquisition strategy. But here’s the…