If you’re a small business owner—whether you’re leading a growing dental practice, managing an orthodontic office, or running any other thriving SMB—you’ve probably felt the growing pains of managing your…
If you’re a small business owner—whether you’re leading a growing dental practice, managing an orthodontic office, or running any other thriving SMB—you’ve probably felt the growing pains of managing your…
When I meet with dentists about their marketing, one of the first things I do is a quick local SEO check. I plug in a few key searches—like “dentist near…
Welcome to part three of my series about marketing agencies! In the first two articles, I shared insights on when your small business should hire a marketing agency and how…
Lately, I’ve been thinking a lot about the economy. And if you’re a small business owner, I bet you have too. With inflation still lingering, the markets in a jitter,…
Lately, I’ve been reflecting on the current state of sales: What drives a business to buy from another business? After 30 years in B2B sales and marketing—from media sales in…
Lately, I’ve had a lot of conversations with doctors and business owners who are curious—if not a little puzzled—when I say I work as a “Fractional CMO.” The most common…
This is the second post in our three-part series about working with marketing agencies. In the first post, we discussed when it’s the right time to hire an agency. Now,…