Follow our marketing blog for tips and advice.

TRAC-M News and Views

Musings from our life as marketers and sales pros. Subscribe for tips and our latest updates.

A guide to help you understand if a fractional cmo or marketing is right for your SMB.
Fractional CMO vs. Marketing Agency: Which Does Your Small Business Really Need?

If you’re a small business owner—whether you’re leading a growing dental practice, managing an orthodontic office, or running any other thriving SMB—you’ve probably felt the growing pains of managing your…

Filter by:
Indications you may need a marketing agency for your small business.
Marketing
Apr 03, 2025
When to Hire a Marketing Agency: Signs Your Business is Ready

This is the first post in our three-part series about working with marketing agencies. For most of my career, I’ve hired, managed, or worked inside marketing agencies. Like it or…

By Tom Feary
A guide to help you understand if a fractional cmo or marketing is right for your SMB.
Marketing
Apr 01, 2025
Fractional CMO vs. Marketing Agency: Which Does Your Small Business Really Need?

If you’re a small business owner—whether you’re leading a growing dental practice, managing an orthodontic office, or running any other thriving SMB—you’ve probably felt the growing pains of managing your…

By Tom Feary
top digital marketing opportunities 400×250
Marketing
Oct 27, 2022
Top Digital Marketing Opportunities to Grow Your SMB

Over the last five years, I’ve completed hundreds of “marketing audits” for small businesses. The audits cover various areas depending on the business, but I often recommend how to use…

By Tom Feary
economic uncertainty 400×250
Business Strategy
Sep 01, 2022
Lessons Learned in Turnarounds to Help Prep for Uncertainty

I’m one of those in the camp who believes that the more we talk about something, the more it happens. American oligarchs, Wall Street, the media, and even my brother…

By Tom Feary
sales enablement 400×250
Sales
Jun 14, 2022
What is sales enablement and why does it matter?

Sales enablement is not just a buzzword. It’s the missing ingredient in your organization’s approach to sales. It empowers sales and marketing teams through a structured knowledge-sharing program. It saves…

By Tom Feary
social media basics
Marketing
May 18, 2022
Social media marketing fundamentals for SMBs

Almost 75 percent of the world’s population over 13 uses social media, spending an average of 2 hours and 27 minutes per day scrolling through their feeds and engaging with friends, family,…

By Tom Feary

Get Marketing Tips

Receive our latest posts and updates. We promise not to crush your inbox.