Let’s be honest: marketing agencies and media sellers feel recessions too. Client churn goes up. Ad budgets shrink. Campaigns stall. And if you’re selling into the SMB market, you’ve probably…
I’ve been through enough economic downturns to know the pattern. At first, there’s hesitation. Then anxiety. Then a wave of reactionary decisions that either stall momentum—or set a business back…
I had a conversation last week with a doctor whose practice is down considerably from last year. His concern wasn’t just the economy—it was the fact that he’s spending more…
There’s a moment in every recession when it hits you:The way you used to sell isn’t going to cut it anymore. I’ve seen it three times in my career—through the…
Editor’s Note: This is the third post in our Recession-Proofing Your Small Business series. If you’re just joining us, start with Post 1 to learn why some businesses grow during…
After three decades in sales and marketing, and three recessions under my belt, I’ve come to believe one thing: Recession-resilient businesses don’t just ride out the storm. They’re built to…