If you spend enough time around dental marketing agencies, you’ll hear plenty of hype about Facebook ads. Some even push Facebook as your primary patient acquisition strategy. But here’s the…
Editor’s Note: This is the second post in our Dental Advertising Series. If you missed the first one, start with “Advertising for Dental Practices 101: What You Need to Know…
Paid advertising can be a game-changer for dental practices—or a money pit. After reviewing hundreds of campaigns over the years, I can tell you: it’s not about how much you…
I can’t tell you how many times I’ve pulled up a dental practice’s Google listing, ready to dig into their marketing strategy, only to find they haven’t had a new…
When I meet with dentists about their marketing, one of the first things I do is a quick local SEO check. I plug in a few key searches—like “dentist near…