This is the first post in our three-part series about working with marketing agencies. For most of my career, I’ve hired, managed, or worked inside marketing agencies. Like it or…
If you’re a small business owner—whether you’re leading a growing dental practice, managing an orthodontic office, or running any other thriving SMB—you’ve probably felt the growing pains of managing your…
Over the last five years, I’ve completed hundreds of “marketing audits” for small businesses. The audits cover various areas depending on the business, but I often recommend how to use…
Almost 75 percent of the world’s population over 13 uses social media, spending an average of 2 hours and 27 minutes per day scrolling through their feeds and engaging with friends, family,…
WordPress for small business websites delivers unmatched customizability, extensive online support, and easy-to-navigate content management. But does that mean it’s the best website builder? Not necessarily. Let’s weigh your options….
Inbound marketing attracts, engages, and delights consumers through tailored experiences and content. Think of it as a continuous user journey. It stands in opposition to outbound marketing, which pushes messaging onto…