There’s a moment in every recession when it hits you:The way you used to sell isn’t going to cut it anymore. I’ve seen it three times in my career—through the…
Editor’s Note: This is the third post in our Recession-Proofing Your Small Business series. If you’re just joining us, start with Post 1 to learn why some businesses grow during…
After three decades in sales and marketing, and three recessions under my belt, I’ve come to believe one thing: Recession-resilient businesses don’t just ride out the storm. They’re built to…
Lately, I’ve been thinking a lot about the economy. And if you’re a small business owner, I bet you have too. With inflation still lingering, the markets in a jitter,…
I’m one of those in the camp who believes that the more we talk about something, the more it happens. American oligarchs, Wall Street, the media, and even my brother…
Forget what you know about the conflict between sales and marketing. When the two work in tandem, they become greater than the sum of their parts. Sales and marketing alignment…