Your marketing should yield new patients. We can help. Our fractional CMOs will install the systems you need to measure performance and teach your team how best to use them.
We have gained marketing knowledge by serving small businesses, such as medical practices.
“I serviced practices like yours for the last six years on the agency side. I know where it can go wrong and where you can win.”
- Tom Feary, Principal Consultant
We’ll analyze patient acquisition from your P&L and analytics and benchmark your performance to define goals.
We install marketing processes and systems into your practice to measure progress and hold vendors accountable.
We coach your team and vendors to improve performance and establish a marketing rhythm.
We help budget and plan future growth using performance metrics we establish and can predict.
Caring for your patients is your number one priority. Juggling all the functions of a small business, not so much. Marketing often gets left to your vendors or junior members of your team. With switching costs high, dependence on vendors can make or break you.
We get it.
We’ve managed P&Ls, too, and understand the constant trade-offs between resources while trying to grow a business. We’ve also been in the marketing and revenue trenches for over thirty years and know what works. We’re here to help!
If you don’t feel we can add value to your practice after thirty days of working with us, we will return your money. Any work we do within that time remains yours. Any secrets we tell remain confidential.
Our marketing audits are designed to provide actionable insights you can use immediately to hold your vendors accountable. A technical website audit is free; in-depth reviews of your lead gen effort start at $399.
A medical practice marketing plan has many tactical components. Community outreach and referral networks through your patients and peers are highly effective. Digital methods such as SEO, social media, advertising, and content marketing require customization. Our marketing consultants build custom plans uniquely tailored to your practice goals.
The average small business in the United States will spend 3%-6% of its annual gross revenue on marketing. Depending on the type of medical practice you’re operating, your total marketing budget could be less or greater than the average SMB. Of your total marketing budget, we find that 60% of a medical practice’s budget is put toward digital marketing. We’ll work with you to define your budget based on performance metrics and your goals.
Just as you are passionate about patient care, we are also passionate about your business growth. In particular, we’re passionate about you serving more patients at an acceptable profit margin so you can elevate care. And we want to teach you and your team how to do it, creating marketing independence from a rotating door of vendors.