by Tom Feary | Oct 27, 2022 | Marketing
Over the last five years, I’ve completed hundreds of “marketing audits” for small businesses. The audits cover various areas depending on the business, but I often recommend how to use digital marketing tactics to grow. Of all the audits and business...
by Tom | May 18, 2022 | Marketing
Almost 75 percent of the world’s population over 13 uses social media, spending an average of 2 hours and 27 minutes per day scrolling through their feeds and engaging with friends, family, influencers, and brands. If your business does not have a proactive social...
by Tom | Apr 29, 2022 | Marketing
WordPress for small business websites delivers unmatched customizability, extensive online support, and easy-to-navigate content management. But does that mean it’s the best website builder? Not necessarily. Let’s weigh your options. Is WordPress right for your SMB?...
by Tom | Apr 21, 2022 | Marketing
Inbound marketing attracts, engages, and delights consumers through tailored experiences and content. Think of it as a continuous user journey. It stands in opposition to outbound marketing, which pushes messaging onto prospects through tactics like cold calling....
by Tom | Mar 28, 2022 | Marketing
The business landscape is competitive. To thrive, you need to get the right messages in front of the right people at the right time. Then, you need to earn trust, inspire engagement, and, crucially, convert. Marketing is your way to connect with your audience and...